Below is an excerp from the Marin County SIG Grant showing priority areas and indicators of success in the efforts to reduce underage drinking.
|
Objectives/Outcomes |
Reduce by 50% the number of alcohol establishments that sell to underage persons |
Reduce by 50% the number of third-party transactions of alcohol to underage persons |
Reduce by 30% the number of parties which are identified by police and involve underage/binge drinking |
| Environmental Strategies |
Policy |
At least two communities will create or augment ordinances/policies that establish or enhance conditions on alcohol serving/selling establishments (e.g. Deemed Approved Ordinances, Conditional Use Permits |
|
Pass at least two “social host” ordinances in local communities with documented reports of underage drinking parties |
| Media Advocacy/Social Norms |
|
Develop and implement a media campaign involving youth around sources of alcohol for youth, specifically, third party transactions that targets parents, older youth and young adults and contains information on laws and penalties for providing alcohol to underage persons and alternatives to binge drinking/underage alcohol use at house parties |
| Enforcement |
|
Conduct at least six annual should-tap operations around youth oriented events (e.g. prom, graduation, etc.) |
Work with local police departments to collect data and information on underage drinking parties which lead to increased party patrols and controlled party dispersal operations in at least three communities |
| Responsible Beverage Server Training |
Support servers and sellers aged 18-25 in implementing best practice standards in at least 15 alcohol serving/selling establishments through augmentation of policies and practices that promote Responsible Beverage Service Provide at least three Responsible Beverage Service (RBS) trainings annually to specialized audiences including younger servers/sellers (18yrs – 24yrs); owners who employ younger servers/sellers (18yrs-24yrs) and in languages other than English |
|
| Indicators |
Satisfaction with RBS training; Extent of implementation of RBS best practices; Number of new or augmented alcohol-related policies |
Decrease in number of people willing to provide alcohol to minors through third-party transactions; No. of youth that report accessing alcohol from friends and families and other adults |
Increase law enforcement documentation of alcohol-related calls for service; Decrease calls for service to juvenile parties where alcohol is found; Implementation of Social Host ordinances |
| Increased perception of harm regarding binge drinking among parents and youth; Increased media coverage of extent of youth access to alcohol from friends, family and other adults |